Social media is such a computer-based technology through which we can share our thoughts, ideas, and information with the world. You can talk to strangers sitting far away, take knowledge from them or learn a lot. Users around the world connect to social media through computers, smartphones, tablets, and web-based software or applications. When a business is connected to its audience through social media, it can use it to increase its brand awareness, leads, and sales. Social media helps in building a strong relationship between business and consumer. It provides great learning opportunities by creating lots of virtual networks and communities. After understanding social media well, one can earn good money by working from his home comfort; good earning can be done by taking work from all over the world. Today’s youth is spending maximum time of the day on social media. Along with the benefits, its side effects are also many, the fear of leaking privacy remains with us. There are lots of popular social media platforms available like Facebook, Twitter, Youtube, Linked In, Telegram, Whatsapp, etc.
Top 10 Social Media Platforms 2021
Facebook: – Facebook is US-based and was started in 2004 by Mark Zuckerberg and his small team. Today it is the largest platform in the world, whose revenue in 2020 was $ 86 billion. All the world’s leading industries like retail, sports, automobile, technology, entertainment; media, health, consumer goods, etc are on Facebook. Millions of people are earning good money by promoting their business on Facebook. Youth spend many hours daily on Facebook, sharing videos, content, personal life’s event pics, and more.
Youtube: – Jawed Karim, Steve Chen, and Chad Hurley started YouTube in 2005. Its revenue was $19.8 billion in 2020. Millions of people in the world watch videos on YouTube. Here you get all kinds of information through the medium of videos. Anyone can earn dollars by creating their own YouTube channel. The more viewers and subscribers there are, the more he/she will earn. Youtube has above 2 billion monthly active users worldwide. It’s an original video social media platform, to get any information on any topic, people search on Youtube. Youtube has been quite popular across all age groups having a strong user base. Video is currently the most popular category in content marketing. Most of the big brands investing in YouTube and it covers all genres from beauty, gaming, and education to DIY home improvement.
WhatsApp: – It’s the most popular social messaging app presently we have. The US-based platform launched in 2009 and total revenue earned $5 billion in 2020. It’s way ahead of Facebook Messenger. The messaging app offers free messages to WhatsApp users. It also helps to promote business by sharing information in different WhatsApp groups. Now Facebook owns it and, it provides services in around 180 countries. It’s simple, reliable, and safe, share you’re all your data in encrypted form. It uses the internet to send messages, images, audio, or video, its video calling feature also getting popular.
Instagram: – Founder Kevin Systrom, Mike Krieger launched it in 2010. Earned huge revenue of $6.8 billion in 2020. Instagram is a social network where product-based businesses, influencers, can flourish. It is most popular in youth 75% of its users are between 18-24 years of age. It’s a gold mine for such professionals who targeting this age category for a product business. About 2.2 million businesses connect with people on Instagram. It allows users to create and share photos, videos, stories, with friends and followers whom they care more.
TikTok: – Tiktok launched in 2016, and revenue earned $35 billion in 2020. The founder’s team was ByteDance Ltd, Zhang Yiming, Toutiao. In a short period, this small video app has raised the flag of success. It is very popular in the youth category; youth makes and share personal and funny videos on it. The company’s main motive is to inspire creativity spread joy in the masses. Tiktok made history just one year after its launch and became the fastest-growing app in 2017. In the world, it was downloaded above 2 billion times. Teenagers and younger audiences got so engaged and left behind the Facebook in time spent category.
Snapchat: – It launched in 2011, having above 433 million every month. Revenue earned $911 million in 2020; if your targeting age is around 13yrs then get in on Snapchat. Snapchat is a great platform for user-generated content, videos that reveal the secret behind scenes, best offers, and deals. Each young user spending above 30 minutes a day.
Reddit: – Launched in 2005 and has a large community worldwide. One of the top 20 most visited sites on the Internet according to Alexa. Its content and community blend with above 150,000 dedicated communities help to drive huge traffic and generate good revenue. With so many niches, lots of chances for brands and businesses to get targeted, potential customers. No self-promotion is allowed here.
Pinterest: – Pinterest launched in 2010, head office in (San Francisco) California. Earned revenue of $1,693 million in 2020. Here you can see the power of women as 81% of Pinterest users are female. If you target the female audience then social media marketing on Pinterest. Mostly the popular content here is fashion, food, decor, wedding, workout, and ‘Do it yourself (DIY)’ stuff. Content with rich visuals makes a decent impact on Pinterest.
Twitter: – Launched in 2006, Jack Dorsey is the CEO of Twitter. Earned $3.72 billion in revenue in 2020. It’s a great platform where almost all companies and businesses engaged. You can promote your business and can share all upcoming events and launches information with the whole community. Target your audience globally and achieve your business goals. Join the Twitter platform to discuss trending topics, share your ideas and thoughts with the audience. You can appreciate or criticize things according to your knowledge; it helps a lot in improving your point of view.
LinkedIn: – Launched in 2003, earned good revenue $8.05 billion in 2020. With more than 320 million active monthly user bases, it has a massive network of professionals. If you are searching for Decision Maker, who wants to hire your company, stock your products, and offer a partnership to your business then LinkedIn is the place where you will find it all. Here you can connect with professionals, who can make a difference for your business.
